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Adobe Marketo Engage Architect Master Sample Questions (Q58-Q63):

NEW QUESTION # 58
A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

A. Train the marketing team on the new tool
B. Schedule campaigns before the integration is complete
C. Map data fields between Marketo and the analytics tool
D. Create new Smart Lists for segmentation

Answer: C

NEW QUESTION # 59
Which factor is most critical for improving email deliverability in Marketo?

A. Sending emails in batches
B. Personalizing subject lines
C. Increasing frequency of email sends
D. Using approved IP warmup techniques

Answer: D

NEW QUESTION # 60
What is a "detour" in a lifecycle model?

A. A manual override in lead scoring
B. A lead that bypasses the initial stages of the lifecycle
C. A temporary change in the lifecycle path due to specific conditions
D. A fallback stage for inactive leads

Answer: C

NEW QUESTION # 61
An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization
B. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
C. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
D. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization

Answer: B

NEW QUESTION # 62
Which metrics are essential for evaluating email performance? (Choose two)

A. Page Load Time
B. Unsubscribe Rate
C. Conversion Rate
D. Open Rate

Answer: B,D

NEW QUESTION # 63
......

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Rachel King Rachel King

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